/* ============================================================
   AlphaRank — Design System v1.0
   Ink + Lime identity. System-first, zero image requests.
   ============================================================ */
:root{
  --ink:#0A0E1A;
  --ink-2:#0F1626;
  --ink-3:#182238;
  --paper:#FFFFFF;
  --mist:#F4F6FA;
  --mist-2:#E9EEF6;
  --lime:#C8F542;
  --lime-soft:#E4FA9E;
  --lime-dark:#9DC22B;
  --slate:#4C5871;
  --slate-dark:#232C47;
  --line:#E2E8F2;
  --line-dark:#24304D;
  --radius:20px;
  --radius-s:12px;
  --font-d:"Sora","Segoe UI",system-ui,-apple-system,sans-serif;
  --font-b:"Inter","Segoe UI",system-ui,-apple-system,sans-serif;
  --shadow:0 24px 52px -26px rgba(10,14,26,.16);
  --shadow-s:0 10px 28px -16px rgba(10,14,26,.10);
  --wrap:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:var(--font-b);
  color:var(--slate-dark);
  background:var(--paper);
  line-height:1.65;
  font-size:17px;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img,svg{max-width:100%;height:auto;display:block}
a{color:inherit}
::selection{background:var(--lime);color:var(--ink)}
:focus-visible{outline:3px solid var(--lime-dark);outline-offset:3px;border-radius:4px}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-9999px;top:0;background:var(--lime);color:var(--ink);padding:10px 18px;font-weight:700;z-index:200;border-radius:0 0 10px 0}
.skip:focus{left:0}

/* ---------- Typography ---------- */
h1,h2,h3,h4{font-family:var(--font-d);color:var(--ink);line-height:1.12;letter-spacing:-.02em;font-weight:800}
h1{font-size:clamp(2.3rem,4.6vw+1rem,3.9rem)}
h2{font-size:clamp(1.7rem,2.6vw+1rem,2.5rem);margin-bottom:.55em}
h3{font-size:1.22rem;margin-bottom:.4em}
p{margin-bottom:1em;color:var(--slate)}
.lede{font-size:clamp(1.05rem,1.4vw+.8rem,1.28rem);color:var(--slate);max-width:640px}
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-family:var(--font-d);font-size:.78rem;font-weight:700;
  letter-spacing:.16em;text-transform:uppercase;color:var(--slate);
  margin-bottom:16px;
}
.eyebrow::before{content:"";width:34px;height:3px;background:var(--lime);border-radius:2px}
.on-dark .eyebrow{color:#B9C4DC}
.hl{position:relative;white-space:nowrap}
.hl::after{content:"";position:absolute;left:-2px;right:-2px;bottom:.08em;height:.32em;background:var(--lime);z-index:-1;border-radius:3px;transform:skew(-8deg)}
.on-dark .hl{color:#fff}
.on-dark .hl::after{z-index:0}
.on-dark .hl>span{position:relative;z-index:1}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-family:var(--font-d);font-weight:700;font-size:1rem;
  padding:15px 30px;border-radius:100px;border:2px solid transparent;
  text-decoration:none;cursor:pointer;transition:transform .18s ease,box-shadow .18s ease,background .18s ease;
  line-height:1.2;
}
.btn:hover{transform:translateY(-2px)}
.btn-lime{background:var(--lime);color:var(--ink);box-shadow:0 12px 28px -10px rgba(200,245,66,.55)}
.btn-lime:hover{background:#D6FA63}
.btn-outline{border-color:rgba(10,14,26,.32);color:var(--ink);background:transparent}
.btn-outline:hover{border-color:var(--lime-dark);color:var(--ink);background:var(--lime-soft)}
.cta-band .btn-outline{border-color:rgba(255,255,255,.35);color:#fff;background:transparent}
.cta-band .btn-outline:hover{border-color:var(--lime);color:var(--lime);background:transparent}
.btn-ink{background:var(--ink);color:#fff}
.btn-ink:hover{background:var(--ink-3)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink)}
.btn-sm{padding:10px 20px;font-size:.9rem}
.cta-row{display:flex;gap:14px;flex-wrap:wrap;margin-top:28px}

/* ---------- Header ---------- */
.site-header{
  position:sticky;top:0;z-index:100;
  background:rgba(255,255,255,.92);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;height:76px;gap:20px}
.brand{display:flex;align-items:center;gap:11px;text-decoration:none}
.brand svg{width:40px;height:40px}
.brand-name{font-family:var(--font-d);font-weight:800;font-size:1.32rem;letter-spacing:-.02em;color:var(--ink);line-height:1}
.brand-name small{display:block;font-family:var(--font-b);font-weight:600;font-size:.6rem;letter-spacing:.28em;color:var(--slate);margin-top:3px}
.nav-links{display:flex;align-items:center;gap:6px;list-style:none}
.nav-links>li{position:relative}
.nav-links a.nl{display:block;padding:12px 14px;text-decoration:none;font-weight:600;font-size:.96rem;color:var(--slate-dark);border-radius:10px}
.nav-links a.nl:hover{background:var(--mist);color:var(--ink)}
.has-drop>a.nl::after{content:"▾";font-size:.7em;margin-left:6px;color:var(--slate)}
.drop{
  position:absolute;top:calc(100% + 8px);left:0;min-width:290px;
  background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow);
  padding:10px;list-style:none;opacity:0;visibility:hidden;transform:translateY(8px);
  transition:all .2s ease;
}
.has-drop:hover .drop,.has-drop:focus-within .drop{opacity:1;visibility:visible;transform:none}
.drop a{display:flex;flex-direction:column;gap:2px;padding:11px 14px;border-radius:10px;text-decoration:none}
.drop a:hover{background:var(--mist)}
.drop a strong{font-family:var(--font-d);font-size:.95rem;color:var(--ink)}
.drop a span{font-size:.82rem;color:var(--slate)}
.drop .drop-all{border-top:1px solid var(--line);margin-top:6px;padding-top:14px}
.nav-cta{display:flex;align-items:center;gap:12px}
.burger{display:none;background:none;border:1px solid var(--line);border-radius:10px;padding:10px 12px;cursor:pointer}
.burger span{display:block;width:22px;height:2px;background:var(--ink);margin:5px 0;border-radius:2px;transition:.2s}

/* ---------- Hero (light) ---------- */
.hero{
  background:#F7F8FA;
  color:var(--ink);position:relative;overflow:hidden;
  border-bottom:1px solid var(--line);
}
.hero::before{
  content:"";position:absolute;inset:0;
  background-image:linear-gradient(rgba(10,14,26,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(10,14,26,.05) 1px,transparent 1px);
  background-size:56px 56px;
  mask-image:radial-gradient(800px 500px at 70% 20%,#000 30%,transparent 75%);
  pointer-events:none;
}
.hero-inner{position:relative;display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center;padding:96px 0 104px}
.hero h1{color:var(--ink);margin:18px 0 20px}
.hero .lede{color:var(--slate)}
.hero-points{list-style:none;margin:26px 0 0;display:grid;gap:12px}
.hero-points li{display:flex;gap:12px;align-items:flex-start;color:var(--slate-dark);font-size:.99rem}
.hero-points li strong{color:var(--ink)}
.hero-points svg{flex:none;width:22px;height:22px;margin-top:2px}
.trust-row{display:flex;align-items:center;gap:14px;margin-top:30px;flex-wrap:wrap}
.stars{color:var(--lime-dark);letter-spacing:2px;font-size:1.05rem}
.trust-row p{margin:0;font-size:.9rem;color:var(--slate)}

/* hero image */
.media-img{border-radius:20px;box-shadow:0 24px 60px -24px rgba(10,14,26,.18);max-width:100%;height:auto;display:block}

/* ---------- Marquee ---------- */
.marquee{background:var(--lime);overflow:hidden;padding:15px 0;border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}
.marquee-track{display:flex;gap:44px;width:max-content;animation:scroll 26s linear infinite;font-family:var(--font-d);font-weight:700;color:var(--ink);font-size:.98rem;letter-spacing:.02em;white-space:nowrap}
.marquee-track span{display:flex;align-items:center;gap:44px}
@keyframes scroll{to{transform:translateX(-50%)}}

/* ---------- Sections ---------- */
.section{padding:104px 0}
.section.mist{background:var(--mist)}
.section.ink{background:var(--ink);color:#fff}
.section.ink h2,.section.ink h3{color:#fff}
.section.ink p{color:#A9B4CF}
.section-head{max-width:720px;margin-bottom:52px}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center}
.section-head.center .eyebrow{justify-content:center}
.section-head.center .eyebrow::before{display:none}
.section-head.center .lede{margin-left:auto;margin-right:auto}

.grid{display:grid;gap:22px}
.grid.c2{grid-template-columns:repeat(2,1fr)}
.grid.c3{grid-template-columns:repeat(3,1fr)}
.grid.c4{grid-template-columns:repeat(4,1fr)}
.card{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:32px 28px;transition:transform .2s ease,box-shadow .2s ease;
  display:flex;flex-direction:column;
}
.card:hover{transform:translateY(-5px);box-shadow:var(--shadow-s)}
.card .icon{width:52px;height:52px;border-radius:14px;background:var(--ink);display:grid;place-items:center;margin-bottom:20px}
.card .icon svg{width:26px;height:26px}
.card h3{margin-bottom:10px}
.card p{font-size:.97rem;margin-bottom:14px}
.card .card-link{margin-top:auto;font-weight:700;color:var(--ink);text-decoration:none;font-size:.95rem}
.card .card-link:hover{color:var(--lime-dark)}
.card .card-link::after{content:" →"}
.card.lime{background:var(--lime);border-color:var(--lime)}
.card.lime h3,.card.lime p{color:var(--ink)}
.card.dark{background:var(--ink-2);border-color:var(--line-dark)}
.card.dark h3{color:#fff}
.card.dark p{color:#A9B4CF}

/* numbered list / steps */
.steps{counter-reset:step;display:grid;gap:0;margin-top:10px}
.step{
  counter-increment:step;display:grid;grid-template-columns:72px 1fr;gap:22px;
  padding:30px 0;border-bottom:1px solid var(--line);position:relative;
}
.step:last-child{border-bottom:none}
.step::before{
  content:"0" counter(step);
  font-family:var(--font-d);font-weight:800;font-size:1.9rem;color:var(--ink);
  background:var(--lime);width:64px;height:64px;border-radius:18px;
  display:grid;place-items:center;grid-column:1;grid-row:1;align-self:start;
}
.step-body{grid-column:2;grid-row:1;min-width:0}
.step h3{font-size:1.25rem;margin-bottom:8px}
.step p{margin-bottom:0;max-width:640px}
.step .tag{display:inline-block;font-size:.75rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--slate);margin-bottom:8px}

/* checklist */
.checks{list-style:none;display:grid;gap:14px;margin:22px 0}
.checks li{display:flex;gap:13px;align-items:flex-start}
.checks svg{flex:none;width:24px;height:24px;margin-top:2px}
.checks strong{color:var(--ink)}
.checks p{margin:2px 0 0;font-size:.96rem}

/* proof */
.stat-band{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin:44px 0}
.stat{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px 22px;text-align:center}
.stat strong{font-family:var(--font-d);font-size:2.1rem;color:var(--ink);display:block;letter-spacing:-.02em}
.stat span{font-size:.88rem;color:var(--slate)}
.quote-card{background:var(--ink);border-radius:var(--radius);padding:40px;color:#fff;position:relative;overflow:hidden}
.quote-card::before{content:"“";position:absolute;top:6px;left:26px;font-family:var(--font-d);font-size:6rem;color:var(--lime);opacity:.9;line-height:1}
.quote-card blockquote{font-size:1.18rem;line-height:1.6;color:#EDF1FA;margin:26px 0 20px;position:relative}
.quote-card cite{font-style:normal;font-weight:700;color:var(--lime);font-size:.95rem}
.quote-card cite small{display:block;color:#9AA7C4;font-weight:400}

/* comparison table */
.compare{width:100%;border-collapse:separate;border-spacing:0;margin:30px 0;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;font-size:.96rem}
.compare th,.compare td{padding:16px 20px;text-align:left;vertical-align:top}
.compare thead th{background:var(--ink);color:#fff;font-family:var(--font-d);font-size:.95rem}
.compare thead th.hl-col{background:#1B2A14;color:var(--lime)}
.compare tbody tr:nth-child(even){background:var(--mist)}
.compare tbody td.hl-col{background:#F4FBDC;font-weight:600}
.compare td:first-child{font-weight:600;color:var(--ink)}

/* pricing */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.price-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:36px 30px;display:flex;flex-direction:column;position:relative}
.price-card.featured{background:var(--ink);border-color:var(--ink);color:#fff;transform:scale(1.03);box-shadow:var(--shadow)}
.price-card.featured h3,.price-card.featured .p-price{color:#fff}
.price-card.featured p{color:#A9B4CF}
.price-card.featured ul li{color:#DCE4F5}
.badge-pop{position:absolute;top:-15px;left:50%;transform:translateX(-50%);background:var(--lime);color:var(--ink);font-family:var(--font-d);font-weight:700;font-size:.75rem;letter-spacing:.08em;text-transform:uppercase;padding:7px 18px;border-radius:100px;white-space:nowrap}
.price-card h3{font-size:1.3rem}
.p-price{font-family:var(--font-d);font-weight:800;font-size:2rem;color:var(--ink);margin:12px 0 4px}
.p-price small{font-size:.9rem;font-weight:600;color:var(--slate);font-family:var(--font-b)}
.price-card ul{list-style:none;margin:20px 0 28px;display:grid;gap:11px;font-size:.95rem}
.price-card ul li{display:flex;gap:10px;align-items:flex-start}
.price-card ul svg{flex:none;width:20px;height:20px;margin-top:3px}
.price-card .btn{margin-top:auto}

/* FAQ */
.faq{max-width:820px;margin:0 auto}
.faq details{background:#fff;border:1px solid var(--line);border-radius:14px;margin-bottom:12px;overflow:hidden;transition:box-shadow .2s}
.faq details[open]{box-shadow:var(--shadow-s)}
.faq summary{cursor:pointer;list-style:none;padding:20px 24px;font-family:var(--font-d);font-weight:700;color:var(--ink);font-size:1.02rem;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.5rem;color:var(--lime-dark);font-weight:400;flex:none;transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .a{padding:0 24px 22px;color:var(--slate);font-size:.98rem}
.faq .a p:last-child{margin-bottom:0}

/* CTA band — dark is reserved for the final CTA only; mid-page CTAs use .cta-soft */
.cta-band{
  background:
    radial-gradient(700px 340px at 90% 10%,rgba(200,245,66,.16),transparent 60%),
    var(--ink);
  border-radius:28px;padding:72px 56px;color:#fff;position:relative;overflow:hidden;
  display:grid;grid-template-columns:1.2fr .8fr;gap:40px;align-items:center;
}
.cta-band h2{color:#fff;margin-bottom:14px}
.cta-band p{color:#A9B4CF;max-width:480px}
.cta-band .big-arrow{justify-self:end}
.cta-band.cta-soft{
  background:#fff;border:1px solid var(--line);box-shadow:var(--shadow-s);
}
.cta-band.cta-soft h2,.cta-band.cta-soft strong{color:var(--ink)}
.cta-band.cta-soft p{color:var(--slate)}

/* page hero (inner, light) */
.page-hero{background:#F7F8FA;color:var(--ink);padding:76px 0 72px;position:relative;overflow:hidden;border-bottom:1px solid var(--line)}
.page-hero::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(10,14,26,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(10,14,26,.04) 1px,transparent 1px);background-size:56px 56px;mask-image:radial-gradient(700px 400px at 30% 0%,#000,transparent 75%)}
.page-hero .wrap{position:relative}
.page-hero h1{color:var(--ink);max-width:800px;margin:16px 0 18px}
.page-hero .lede{color:var(--slate);max-width:680px}
.crumbs{font-size:.85rem;color:#8B98B8;margin-bottom:6px}
.crumbs a{color:var(--slate);text-decoration:none}
.crumbs a:hover{color:var(--lime-dark)}

/* split */
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.split .visual{background:var(--mist);border-radius:var(--radius);padding:40px;border:1px solid var(--line)}

/* location / industry cards */
.loc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.loc-card{display:flex;align-items:center;gap:16px;background:#fff;border:1px solid var(--line);border-radius:16px;padding:20px 22px;text-decoration:none;transition:.2s}
.loc-card:hover{transform:translateY(-3px);box-shadow:var(--shadow-s);border-color:var(--lime-dark)}
.loc-card .pin{width:46px;height:46px;flex:none;border-radius:13px;background:var(--mist);display:grid;place-items:center}
.loc-card .pin svg{width:24px;height:24px}
.loc-card strong{font-family:var(--font-d);color:var(--ink);display:block}
.loc-card small{color:var(--slate);font-size:.86rem}

/* forms */
.form-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:44px;box-shadow:var(--shadow-s)}
.field{margin-bottom:18px}
.field label{display:block;font-weight:600;font-size:.92rem;color:var(--ink);margin-bottom:7px}
.field input,.field select,.field textarea{
  width:100%;padding:14px 16px;border:1.5px solid var(--line);border-radius:12px;
  font-family:var(--font-b);font-size:1rem;color:var(--ink);background:#fff;transition:border .15s;
}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--lime-dark);box-shadow:0 0 0 3px rgba(200,245,66,.25)}
.field textarea{min-height:130px;resize:vertical}
.form-note{font-size:.85rem;color:var(--slate);margin-top:14px}
.form-ok{display:none;background:#EFF9D2;border:1px solid var(--lime-dark);border-radius:14px;padding:22px;color:var(--ink);font-weight:600}

/* footer */
.site-footer{background:var(--ink);color:#A9B4CF;padding:72px 0 0;margin-top:0}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:44px;padding-bottom:52px}
.foot-brand .brand-name{color:#fff}
.foot-brand p{font-size:.94rem;margin:18px 0;max-width:300px}
.foot-col h4{color:#fff;font-size:.85rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:18px}
.foot-col ul{list-style:none;display:grid;gap:11px}
.foot-col a{text-decoration:none;font-size:.95rem;color:#A9B4CF}
.foot-col a:hover{color:var(--lime)}
.foot-bottom{border-top:1px solid var(--line-dark);padding:24px 0;display:flex;justify-content:space-between;align-items:center;gap:16px;font-size:.86rem;flex-wrap:wrap}
.foot-bottom a{color:#8B98B8;text-decoration:none;margin-left:20px}
.foot-bottom a:hover{color:var(--lime)}

/* reveal */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .marquee-track{animation:none}
  html{scroll-behavior:auto}
}

/* responsive */
@media(max-width:1020px){
  .hero-inner{grid-template-columns:1fr;gap:48px;padding:64px 0 72px}
  .grid.c3,.grid.c4{grid-template-columns:repeat(2,1fr)}
  .stat-band{grid-template-columns:repeat(2,1fr)}
  .price-grid{grid-template-columns:1fr;max-width:520px;margin:0 auto}
  .price-card.featured{transform:none}
  .cta-band{grid-template-columns:1fr;padding:52px 36px}
  .cta-band .big-arrow{justify-self:start}
  .split{grid-template-columns:1fr;gap:36px}
  .foot-grid{grid-template-columns:1fr 1fr}
  .loc-grid{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:900px){
  .split{grid-template-columns:1fr;gap:32px}
}
@media(max-width:760px){
  .nav-links,.nav-cta .btn{display:none}
  .burger{display:block}
  .nav-links.open{
    display:flex;position:absolute;top:76px;left:0;right:0;flex-direction:column;align-items:stretch;
    background:#fff;border-bottom:1px solid var(--line);padding:14px 20px 22px;gap:2px;
    box-shadow:var(--shadow);
  }
  .nav-links.open .drop{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:none;padding:0 0 0 12px}
  .grid.c2,.grid.c3,.grid.c4{grid-template-columns:1fr}
  .stat-band{grid-template-columns:1fr 1fr}
  .section{padding:72px 0}
  .loc-grid{grid-template-columns:1fr}
  .step{grid-template-columns:56px 1fr;gap:16px}
  .step::before{width:52px;height:52px;font-size:1.4rem}
  .form-card{padding:28px 22px}
  .foot-grid{grid-template-columns:1fr}
  .compare{font-size:.85rem}
  .compare th,.compare td{padding:11px 12px}
}